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Boosting renewable energy

Life in India, in mid-summer, wilts like a drying flower. This year, however, reports of sun-stroke related deaths have ...

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Arindam Bandyopadhyay

Impact of an eMarketplace in Procurement Process

The primary focus of a procurement process in the last several years has been to reduce cost through digitising the proc...

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Partha Kumar Chakraborti

Loyalty programmes for B2B companies

Loyalty Programmes typically are marketing interventions aimed at creating greater engagement and brand affinity amongst...

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Shiladitya Saha

My teajunction journey

“A perfect cup of tea goes well beyond how hot the water should be and how long the tea infuses… my perfect cup ...

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Adwitio Sengupta

Taking stock: India’s met coal, coke outlook

“Coal makes up for 29% of global primary energy and 41% of global electricity. China remains the world’s largest...

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Tamajit Pain

Online retail in India and cash burn

The eCommerce market in India has witnessed tremendous growth over the last decade or so. This phenomenal growth can be ...

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Ritwik Poddar

New Trends in Supply Chain Management

The eco system of business is changing every day in different aspects, and interruption in production and operations is ...

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Indranil Karak

Delighting customers with brand experience

How do you delight customers? What is brand experience? Who are responsible for creating a brand experience? Who are the...

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Mahul Brahma

The Magic of the Target Audience

In any communication or branding exercise, the most crucial part is the beginning – identifying the relevant target au...

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Madhuchanda Dasgupta

Decoding PR

“Since the time we learnt to speak and to communicate, there have been publicity and public relations. The whole s...

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Mahul Brahma

The Blockchain Revolution

Riding on the back of the Bitcoin failure, a quiet digital revolution of sorts is in the offing. Packed with the power t...

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Gaurav Biswas

Communicating Crisis

I should have flown with someone else, or gone by car, ’cause United breaks guitars In the famous United Airlines ...

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Mahul Brahma

The Power of an Idea

Every great achievement, every winning trend and every great discovery or invention was an idea someday. And perhaps mos...

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Madhuchanda Dasgupta