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Junction Diaries

mjunction observes Safety, Health & Environment week

mjunction observed the Safety, Health & Environment (SHE) week from June 5 to June 9, coinciding with the World Environment Day on June 5. The event kicked off on June 5 with the CEO Mr Vinaya Varma distributing saplings to employees. A total of 70 plants were distributed at the office. An exhibition of safety […]

Delighting customers with brand experience

How do you delight customers? What is brand experience? Who are responsible for creating a brand experience? Who are the benefactors? And finally why is brand experience so powerful in B2B ecommerce? Let me decode these for you. The focus is always towards creating customer delight and the only tool is by creating a proper […]

The Magic of the Target Audience

In any communication or branding exercise, the most crucial part is the beginning – identifying the relevant target audience. No communication or branding can have the desired impact without hitting the correct note with the audience it wants to connect with. Target segments can be classified in infinite number of ways – age, gender, occupation, […]